Project Description

Chicco is a multi-specialized parenting brand with a common vision running through each of its business areas. These include juvenile, nursing, toys, fashion and baby shoes.

Chicco prides itself on innovation in each market thanks to its Research Center.
Chicco has always been “wherever there is a baby” and is one of the top 10 Italian consumer goods brands.

It has a presence in over 120 countries, with more than 360 single-brand stores, making around 700 million euros net revenue.

The United States market is the second after Italy in terms of sales volume.


  • Gear
  • Feeding & soothing
  • Nursing
  • Newborn
  • Infant & toddler toys
  • Shoes & fashion for newborn and kids