the value of the future

We want to further enhance our commitment to future generations the same way they commit themselves to looking after the world.

This willingness is expressed by a strong focus on sustainability, which we view as a necessary ingredient of parenting, where we actively take care of both people and the planet through our long-established commitment.

Sustainability is therefore a key company value, meaning it as taking care of future, including new generations, the whole society and the environment. It’s all about care.