King Jouet is the multibrand toys retailer with more than 250 shops in France, Belgium and Switzerland.

The definitive brand promise is “closeness”.

It means employees’ closeness to parents, through their know-how and ability, and stores’ closeness to their consumers, thanks to a strong presence in the provinces and the urban strategic presence.

The company ethos is “Drive the parents and make children happy” and the values are: proximity, wide range and attentive staff.

Toy Specialist Retailer n.1 in France

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