Artsana's Baby Products Division, over the years, has pursued a mission which is as easy to state as it is complex to implement: “to look after babies and everything around them from before they are born through to puberty”. A project - unique of its kind - which has progressively grown, helping the company become fully expert in everything involved in the world of babies, a trusted and attentive adviser assisting parents in their complex task. The Group, in providing this global service, is best-known to consumers through two main brands: Chicco, which over the last 40 years has perfected its specialisation in the study and implementation of non-food and infancy products; and, as of 1995, Prénatal, a trademark specialising in the selection and distribution of the best products for mothers and children.