Artsana was established in 1946 as a sales agency, specialised in venapuncture and medication, in a small office on the shores of Lake Como by Pietro Catelli. Thanks to its founder’s creativity, the company began to grow quickly and, in just a few years, became a leader in the field of distribution. Twelve years after its establishment, in 1958, Pietro Catelli’s first child, Enrico, was born and inspired that which would soon become his father’s most successful entrepreneurial intuition.

This, in fact, marked the beginning of the trademark Chicco –nickname for Enrico- which within only a few years became synonymous of child care in Italian households. Toys such as the “little bee house” or the feeding bottles featuring the innovative “no-hiccup” system entered the homes of a nation swept away and inebriated by the economic boom and in which the attention for the world of children grew increasingly. However, the creativity of Sir Pietro Catelli, knighted in 1974 for his contribution to labour, did not stop there, as his eruptive inventiveness soon also produced the Pic - Italian leader of the self-care sector - Serenity and Lycia brands. In 2006, surrounded by the love of his wife and his three children Enrico, Michele and Francesca, who, in the meantime, had taken over the reins of the company, Pietro Catelli passed away in his Como home leaving a rich and unique entrepreneurial legacy to Italy and the world.